--- title: Ad Campaign, Annual Report Feature Service to Community description: Ad Campaign, Annual Report Feature Service to Community image: https://blog.citizensenergygroup.com/hubfs/DSC05933.jpg --- [![](https://blog.citizensenergygroup.com/hubfs/Engauge/engauge-logo.jpg)](https://blog.citizensenergygroup.com/engauge) [![](https://blog.citizensenergygroup.com/hubfs/Backgrounds/search-mobile.png)](https://www.citizensenergygroup.com/Search) # Ad Campaign, Annual Report Feature Service to Community By Mandy Saucerman on 3/25/22 1:07 PM ![](https://blog.citizensenergygroup.com/hubfs/DSC05933.jpg) Citizens Energy Group’s advertising campaign during fiscal year 2022 is focused on the “we’re all citizens” tagline and showcases our employees on the job, in the community, and at home. The objectives of the campaign are to reinforce our brand image, demonstrate our customer-first culture, and promote our community outreach and involvement.  Through television commercials and print ads, our employees can be seen in the office, reading meters, and operating plants as well as serving the community by planting trees, cleaning up trash, and reading to children. In addition, employees are featured at home using the utility services we provide, such as natural gas and water. You can see examples of the campaign collateral on the [Corporate Affairs iTrust site](https://citizensenergy.sharepoint.com/sites/EmployeeBrandCenter/SitePages/Current-Media-and-Advertising-Campaigns.aspx).   ![DSC05894](https://blog.citizensenergygroup.com/hs-fs/hubfs/DSC05894.jpg?width=329&name=DSC05894.jpg)  ![DSC09403](https://blog.citizensenergygroup.com/hs-fs/hubfs/DSC09403.jpg?width=277&name=DSC09403.jpg) *Employees highlighted in the campaign include Terri Williams (top right), Orlando Chamberlain (above, left), and Debi Bardhan-Akala (above, right).* The 2021 annual report, with a theme of “Service Leaders,” reflects the ad campaign. The report shares stories of how the employees featured in the campaign are focused on enhancing our shared quality of life in Central Indiana. The annual report can be viewed on Citizens’ external website at [https://citizensenergygroup.com/Our-Company/News-Financials/Reports](https://citizensenergygroup.com/Our-Company/News-Financials/Reports).  The dedication of Citizens’ employees is essential to everything we do. The ad campaign and annual report demonstrate our collective focus on the One Company, One Culture philosophy as we serve our customers and communities with unparalleled excellence and integrity.  --- **Integrated Communications Plan Highlights D&I Initiatives**  Citizens Energy Group’s Integrated Communications Plan includes not only our advertising campaigns, but also earned and owned media such as media releases, our website and social media content, community leader letters, Neighborhood Ambassador Program activities, our virtual tour video series, and the annual DigIndy Art Project.   The fiscal year 2022 plan includes several diversity and inclusion aspects. Throughout the year, Citizens will highlight the following in its customer-facing communications:   - The Indy Racial Equity Pledge   - An updated Diversity & Inclusion page on Citizens’ external website   - Employee video interviews about diversity and inclusion and associated awards   - President & CEO **Jeffrey Harrison’s** leadership of the Business Equity for Indy initiative  - Our support for historically minority events and organizations  ### Current Articles ### Recent Issues - [November 2019 (23)](https://blog.citizensenergygroup.com/engauge/archive/2019/11) - [November 2018 (21)](https://blog.citizensenergygroup.com/engauge/archive/2018/11) - [January 2021 (21)](https://blog.citizensenergygroup.com/engauge/archive/2021/01) - [October 2021 (21)](https://blog.citizensenergygroup.com/engauge/archive/2021/10) - [February 2020 (20)](https://blog.citizensenergygroup.com/engauge/archive/2020/02) - [December 2021 (20)](https://blog.citizensenergygroup.com/engauge/archive/2021/12) - [October 2018 (19)](https://blog.citizensenergygroup.com/engauge/archive/2018/10) - [January 2019 (19)](https://blog.citizensenergygroup.com/engauge/archive/2019/01) - [June 2020 (19)](https://blog.citizensenergygroup.com/engauge/archive/2020/06) - [August 2019 (18)](https://blog.citizensenergygroup.com/engauge/archive/2019/08) - [October 2019 (18)](https://blog.citizensenergygroup.com/engauge/archive/2019/10) - [April 2020 (18)](https://blog.citizensenergygroup.com/engauge/archive/2020/04) - [September 2022 (18)](https://blog.citizensenergygroup.com/engauge/archive/2022/09) - [July 2019 (17)](https://blog.citizensenergygroup.com/engauge/archive/2019/07) - [July 2020 (17)](https://blog.citizensenergygroup.com/engauge/archive/2020/07) - [June 2021 (17)](https://blog.citizensenergygroup.com/engauge/archive/2021/06) - [April 2019 (16)](https://blog.citizensenergygroup.com/engauge/archive/2019/04) - [January 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/01) - [October 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/10) - [December 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/12) - [April 2021 (16)](https://blog.citizensenergygroup.com/engauge/archive/2021/04) - [July 2021 (16)](https://blog.citizensenergygroup.com/engauge/archive/2021/07) - [September 2020 (15)](https://blog.citizensenergygroup.com/engauge/archive/2020/09) - [March 2021 (15)](https://blog.citizensenergygroup.com/engauge/archive/2021/03) - [June 2022 (15)](https://blog.citizensenergygroup.com/engauge/archive/2022/06) - [February 2019 (14)](https://blog.citizensenergygroup.com/engauge/archive/2019/02) - [May 2019 (14)](https://blog.citizensenergygroup.com/engauge/archive/2019/05) - [May 2022 (14)](https://blog.citizensenergygroup.com/engauge/archive/2022/05) - [July 2022 (14)](https://blog.citizensenergygroup.com/engauge/archive/2022/07) - [October 2023 (13)](https://blog.citizensenergygroup.com/engauge/archive/2023/10) - [September 2021 (12)](https://blog.citizensenergygroup.com/engauge/archive/2021/09) - [March 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/03) - [May 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/05) - [June 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/06) - [February 2022 (11)](https://blog.citizensenergygroup.com/engauge/archive/2022/02) - [August 2018 (10)](https://blog.citizensenergygroup.com/engauge/archive/2018/08) - [August 2023 (10)](https://blog.citizensenergygroup.com/engauge/archive/2023/08) - [March 2022 (9)](https://blog.citizensenergygroup.com/engauge/archive/2022/03) [![PDF Archives](https://no-cache.hubspot.com/cta/default/2545024/33b9e93c-8f43-4101-9b48-7e78154731f5.png)](https://cta-redirect.hubspot.com/cta/redirect/2545024/33b9e93c-8f43-4101-9b48-7e78154731f5) **Engauge** is published by Citizens Energy Group, Corporate Affairs Department, under the direction of Shannon Stahley, Director of Corporate and Public Affairs. It is distributed to the company’s employees and retirees, and to other interested parties upon request. **Editor:** Adam Lowe **Graphic Arts:** Joel Bustamante and Wayne Stohs The Corporate Affairs Department welcomes any ideas, comments, or suggestions from readers on how this publication might better serve you. Please email the Corporate Affairs Department at alowe@citizensenergygroup.com. Copyright © Citizens Energy Group. All rights reserved. - [Terms & Conditions](https://www.citizensenergygroup.com/Terms-Conditions) - [Privacy & Security](https://www.citizensenergygroup.com/Privacy-Security) - [Accessibility](https://www.citizensenergygroup.com/Accessibility) - [Site Map](https://www.citizensenergygroup.com/Site-Map)