Citizens Energy Group’s advertising campaign during fiscal year 2022 is focused on the “we’re all citizens” tagline and showcases our employees on the job, in the community, and at home. The objectives of the campaign are to reinforce our brand image, demonstrate our customer-first culture, and promote our community outreach and involvement.
Through television commercials and print ads, our employees can be seen in the office, reading meters, and operating plants as well as serving the community by planting trees, cleaning up trash, and reading to children. In addition, employees are featured at home using the utility services we provide, such as natural gas and water. You can see examples of the campaign collateral on the Corporate Affairs iTrust site.
Employees highlighted in the campaign include Terri Williams (top right), Orlando Chamberlain (above, left), and Debi Bardhan-Akala (above, right).
The 2021 annual report, with a theme of “Service Leaders,” reflects the ad campaign. The report shares stories of how the employees featured in the campaign are focused on enhancing our shared quality of life in Central Indiana. The annual report can be viewed on Citizens’ external website at https://citizensenergygroup.com/Our-Company/News-Financials/Reports.
The dedication of Citizens’ employees is essential to everything we do. The ad campaign and annual report demonstrate our collective focus on the One Company, One Culture philosophy as we serve our customers and communities with unparalleled excellence and integrity.
Integrated Communications Plan Highlights D&I Initiatives
Citizens Energy Group’s Integrated Communications Plan includes not only our advertising campaigns, but also earned and owned media such as media releases, our website and social media content, community leader letters, Neighborhood Ambassador Program activities, our virtual tour video series, and the annual DigIndy Art Project.
The fiscal year 2022 plan includes several diversity and inclusion aspects. Throughout the year, Citizens will highlight the following in its customer-facing communications:
- The Indy Racial Equity Pledge
- An updated Diversity & Inclusion page on Citizens’ external website
- Employee video interviews about diversity and inclusion and associated awards
- President & CEO Jeffrey Harrison’s leadership of the Business Equity for Indy initiative
- Our support for historically minority events and organizations
