At Citizens Energy Group, we proudly provide safe and reliable utilities to our customers while working to improve the quality of life for all those who live, work and play in Central Indiana. With spring (or warm) weather arriving, we want to share some of our outdoor volunteer and community service initiatives with the community.
Our spring advertising campaign is a continuation of our winter campaign, “Committed to Community.” We are using new footage, photography and interviews from past events to tell the story.
We will utilize a combination of paid media (advertising), earned media (public relations) and public outreach to achieve these objectives. We’ll leverage TV and cable, locally targeted in our service area, and digital advertising for broad media reach. You may see our TV spots in morning news and programs such as The Voice, American Idol, The Goldbergs and the Academy of Country Music Awards. Print ads will run in The Indianapolis Recorder, La Voz, Midtown Magazine, Urban Times, and the Near Northwest Exchange.
This campaign will primarily be in the market through May 9.