At Citizens Energy Group, we proudly provide safe and reliable utility services to our customers while continually working to improve our community. We give back by volunteering time and committing resources to important causes. For more than a decade, we have celebrated the legacy of Dr. Martin Luther King, Jr. through our annual Sharing the Dream service project. Through employee volunteering and donations, we’ve been able to refurbish 15 Indy Parks facilities.
This winter’s advertising campaign highlights our commitment to the community. We will do this using footage, photography and interviews from past Sharing the Dream events that highlight our community service.
Campaign Objectives
Media Strategy
We will utilize a combination of paid media (television, print, outdoor), earned media (public relations) and public outreach to achieve these objectives. We’ll leverage TV and cable, locally targeted in our service area, and digital advertising for broad media reach. We are running several versions of our outdoor boards to celebrate the Indy Parks we’ve refurbished through Sharing the Dream. This campaign primarily will be in the market through Friday, February 19.