The energy factor indicates a water heater's overall energy efficiency based on the amount of hot water produced per unit of fuel consumed over a typical day. This includes the following:
The higher the energy factor, the more efficient the water heater. However, higher energy factor values don't always mean lower annual operating costs, especially when you compare fuel sources.
Product literature from a manufacturer usually provides the energy factor. Don't choose a water heater model based solely on its energy factor, however. When selecting a water heater, it's also important to consider size, first hour rating, fuel type, and overall cost.
Source: Energy.gov