--- title: "STRATEGIC UPDATE: Integrated Communications Plan Seeks to Improve Satisfaction" description: "STRATEGIC UPDATE: Integrated Communications Plan Seeks to Improve Satisfaction" image: https://blog.citizensenergygroup.com/hubfs/Inspired%20by%20Vicki%202.jpg --- [![](https://blog.citizensenergygroup.com/hubfs/Engauge/engauge-logo.jpg)](https://blog.citizensenergygroup.com/engauge) [![](https://blog.citizensenergygroup.com/hubfs/Backgrounds/search-mobile.png)](https://www.citizensenergygroup.com/Search) # STRATEGIC UPDATE: Integrated Communications Plan Seeks to Improve Satisfaction By Mandy Saucerman on 2/4/19 10:27 AM ![](https://blog.citizensenergygroup.com/hubfs/Inspired%20by%20Vicki%202.jpg) This year’s corporate communications are centered around the theme of “Inspired to Create Value.” Learn more about the various messages and how we are communicating with our customers. The objectives of the 2019 Integrated Communications Plan are: - To educate our audiences on the value we create for the community, now and in the future - To mitigate negative perceptions associated with the wastewater rate case Through our communications efforts, we’re sharing the [2019 Trust Key Messages](https://blog.citizensenergygroup.com/engauge/2019-trust-key-messages), which highlight that Citizens Energy Group strives to enhance the safety, quality, and affordability of its services. Strategies for communications in 2019 include positioning Citizens as a humble, hometown utility; increasing engagement and persuasion as measured by likes and shares on social media channels and results of ForeSee survey data; hosting public meetings about various projects; and sharing information about assistance programs for low-income customers. We are using the “Inspired by” theme for media advertisements throughout the year. The first phase featured **Vicki Hughes,** Contact Center Supervisor, and shared more about Citizens’ customer service efforts. We are currently in phase two of the campaign, which highlights our partnership with Friends of the White River and the environmental benefits of the DigIndy Tunnel System. Phases three and four, scheduled to launch in the coming months, will share more about the impact we make on our community through the Sharing the Dream project and DigIndy, respectively. Follow Citizens on [Facebook](https://www.facebook.com/CitizensEnergyGroup/), [Twitter](https://twitter.com/citizensenergy), and [Instagram](https://www.instagram.com/citizensenergygroup/) so you don’t miss any of our communications throughout the year!   **Annual Report Available Online** Citizens Energy Group’s 2018 Annual Report also features the “Inspired to Create Value” theme. You can [view the report ](https://www.citizensenergygroup.com/Our-Company/News-Financials/Reports/Annual-Reports/2018-Annual-Report?utm_campaign=CVR&utm_medium=email&_hsenc=p2ANqtz-9Ml_S6FqIa-F0gJ1Ut-g5tgJux48Sk4WjVsN0i4QKwROtjfiIhc-21vb9hIeWX0Fy--syo&utm_source=hs_email&hsCtaTracking=765200fa-148d-433f-afb9-0e5fe6de4481%7Cc9e51e42-6997-422b-a9f5-a82e0941b712)on Citizens’ external website to learn more about what we accomplished last year and what inspires us to continue our work in the community.   ![Inspired by Vicki](https://blog.citizensenergygroup.com/hs-fs/hubfs/Inspired%20by%20Vicki.jpg?width=600&name=Inspired%20by%20Vicki.jpg) ### Current Articles ### Recent Issues - [November 2019 (23)](https://blog.citizensenergygroup.com/engauge/archive/2019/11) - [November 2018 (21)](https://blog.citizensenergygroup.com/engauge/archive/2018/11) - [January 2021 (21)](https://blog.citizensenergygroup.com/engauge/archive/2021/01) - [October 2021 (21)](https://blog.citizensenergygroup.com/engauge/archive/2021/10) - [February 2020 (20)](https://blog.citizensenergygroup.com/engauge/archive/2020/02) - [December 2021 (20)](https://blog.citizensenergygroup.com/engauge/archive/2021/12) - [October 2018 (19)](https://blog.citizensenergygroup.com/engauge/archive/2018/10) - [January 2019 (19)](https://blog.citizensenergygroup.com/engauge/archive/2019/01) - [June 2020 (19)](https://blog.citizensenergygroup.com/engauge/archive/2020/06) - [August 2019 (18)](https://blog.citizensenergygroup.com/engauge/archive/2019/08) - [October 2019 (18)](https://blog.citizensenergygroup.com/engauge/archive/2019/10) - [April 2020 (18)](https://blog.citizensenergygroup.com/engauge/archive/2020/04) - [September 2022 (18)](https://blog.citizensenergygroup.com/engauge/archive/2022/09) - [July 2019 (17)](https://blog.citizensenergygroup.com/engauge/archive/2019/07) - [July 2020 (17)](https://blog.citizensenergygroup.com/engauge/archive/2020/07) - [June 2021 (17)](https://blog.citizensenergygroup.com/engauge/archive/2021/06) - [April 2019 (16)](https://blog.citizensenergygroup.com/engauge/archive/2019/04) - [January 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/01) - [October 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/10) - [December 2020 (16)](https://blog.citizensenergygroup.com/engauge/archive/2020/12) - [April 2021 (16)](https://blog.citizensenergygroup.com/engauge/archive/2021/04) - [July 2021 (16)](https://blog.citizensenergygroup.com/engauge/archive/2021/07) - [September 2020 (15)](https://blog.citizensenergygroup.com/engauge/archive/2020/09) - [March 2021 (15)](https://blog.citizensenergygroup.com/engauge/archive/2021/03) - [June 2022 (15)](https://blog.citizensenergygroup.com/engauge/archive/2022/06) - [February 2019 (14)](https://blog.citizensenergygroup.com/engauge/archive/2019/02) - [May 2019 (14)](https://blog.citizensenergygroup.com/engauge/archive/2019/05) - [May 2022 (14)](https://blog.citizensenergygroup.com/engauge/archive/2022/05) - [July 2022 (14)](https://blog.citizensenergygroup.com/engauge/archive/2022/07) - [October 2023 (13)](https://blog.citizensenergygroup.com/engauge/archive/2023/10) - [September 2021 (12)](https://blog.citizensenergygroup.com/engauge/archive/2021/09) - [March 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/03) - [May 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/05) - [June 2023 (12)](https://blog.citizensenergygroup.com/engauge/archive/2023/06) - [February 2022 (11)](https://blog.citizensenergygroup.com/engauge/archive/2022/02) - [August 2018 (10)](https://blog.citizensenergygroup.com/engauge/archive/2018/08) - [August 2023 (10)](https://blog.citizensenergygroup.com/engauge/archive/2023/08) - [March 2022 (9)](https://blog.citizensenergygroup.com/engauge/archive/2022/03) [![PDF Archives](https://no-cache.hubspot.com/cta/default/2545024/33b9e93c-8f43-4101-9b48-7e78154731f5.png)](https://cta-redirect.hubspot.com/cta/redirect/2545024/33b9e93c-8f43-4101-9b48-7e78154731f5) **Engauge** is published by Citizens Energy Group, Corporate Affairs Department, under the direction of Shannon Stahley, Director of Corporate and Public Affairs. It is distributed to the company’s employees and retirees, and to other interested parties upon request. **Editor:** Adam Lowe **Graphic Arts:** Joel Bustamante and Wayne Stohs The Corporate Affairs Department welcomes any ideas, comments, or suggestions from readers on how this publication might better serve you. Please email the Corporate Affairs Department at alowe@citizensenergygroup.com. Copyright © Citizens Energy Group. All rights reserved. - [Terms & Conditions](https://www.citizensenergygroup.com/Terms-Conditions) - [Privacy & Security](https://www.citizensenergygroup.com/Privacy-Security) - [Accessibility](https://www.citizensenergygroup.com/Accessibility) - [Site Map](https://www.citizensenergygroup.com/Site-Map)