This year’s corporate communications are centered around the theme of “Inspired to Create Value.” Learn more about the various messages and how we are communicating with our customers.
The objectives of the 2019 Integrated Communications Plan are:
- To educate our audiences on the value we create for the community, now and in the future
- To mitigate negative perceptions associated with the wastewater rate case
Through our communications efforts, we’re sharing the 2019 Trust Key Messages, which highlight that Citizens Energy Group strives to enhance the safety, quality, and affordability of its services.
Strategies for communications in 2019 include positioning Citizens as a humble, hometown utility; increasing engagement and persuasion as measured by likes and shares on social media channels and results of ForeSee survey data; hosting public meetings about various projects; and sharing information about assistance programs for low-income customers.
We are using the “Inspired by” theme for media advertisements throughout the year. The first phase featured Vicki Hughes, Contact Center Supervisor, and shared more about Citizens’ customer service efforts. We are currently in phase two of the campaign, which highlights our partnership with Friends of the White River and the environmental benefits of the DigIndy Tunnel System.
Phases three and four, scheduled to launch in the coming months, will share more about the impact we make on our community through the Sharing the Dream project and DigIndy, respectively.
Follow Citizens on Facebook, Twitter, and Instagram so you don’t miss any of our communications throughout the year!
Annual Report Available Online
Citizens Energy Group’s 2018 Annual Report also features the “Inspired to Create Value” theme. You can view the report on Citizens’ external website to learn more about what we accomplished last year and what inspires us to continue our work in the community.
